Brochure Graphic Design
Client: Proactivity Center
Location: Midland, Michigan (MI)
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The logo created for the Proactivity Center features bold sweeping curves which we echoed in this design. We created a layered look on the inside brochure, an homage to the arcs from the logo. Leonardo DaVinci's Vitruvian Man seemed a natural ideological connection, but in its natural form was thought to be too cliche. Our solution was to give the image a creative twist by applying a mosaic effect in Photoshop. The typeface we used in this piece was Myriad Pro, but vertically compressed to 85% of its normal height.