Logo Design
Client: Flair Magazine
Location: Southfield, Michigan (MI)
<< Previous • Back to Portfolio • Next >>
The goal for our client was a design which was very simple and elegant. The cursive lettering is not a font. Instead, We used a felt-tip marker and wrote the word Flair over and over until we achieved the desired flow and geometry. We scanned the result and pathed it out in Photoshop. The cursive spilling out over the boundaries of the red square signals the out of the box nature of good fashion, which is what Flair Magazine is all about.