Logo Design
Client: Allied Investment Properties LLC
Location: Clare, Michigan (MI)
An important talking point in our client's marketing efforts is that their business is about more than just "collecting the rent" every month, that they are very focused on the happiness and well-being of their tenants. In creating the logo, we wanted to capture this idea to some degree. The roof line over the family is indicative of shelter and housing, two obvious concepts. Adding the family gives added symbolism that ultimately, the client's business is about people.